On every October 31st, we wander through the streets dressed as ghosts, witches, monsters or vampires, and watch horror films, determined to send shivers down our spines. Horror is crafted as a form of entertainment.
Unfortunately, for billions of animals around the world, horror is not a fiction: it's a reality they have to live with every day of their lives. That's why GAIA is launching a new awareness campaign this Halloween.
The posters illustrate three issues of particular importance to us: animal experimentation, piglet castration without anaesthetic, and force-feeding for foie gras production.
For this campaign, GAIA has collaborated with advertising agency At-thetable. The posters were created and animated by King Rat Artwork. In all, it took over 70 hours to design, draw and paint these artistic works.